Letícia Frota

Biography

Leticía Frota (born 30 June 2003) is a Brazilian philanthropist, model, and beauty pageant titleholder who was crowned Miss Brazil World 2022 and represented Brazil at the Miss World 2023 pageant in Mumbai, Maharashtra, India, where she finished as a Top 8 finalist and won the Beauty with a Purpose Award, along with being named Miss World Americas 2023. In 2026, Frota was officially appointed as the new Beauty with a Purpose Coordinator of the Miss Brazil World pageant.

== Early life and education == Letícia Frota was born in Manaus, Amazonas, Brazil, where she was raised. She went on to pursue advanced studies in her country, specializing in psychology. In addition to her academic pursuits, she built professional paths as a model and a creator of digital content. As part of her educational development, Frota also took part in a study abroad program in Canada, where she concentrated on mastering English.

== Pageantry ==

=== Miss Brazil World 2022 ===

On 4 August 2022, Frota represented the state of Amazonas at the Miss Brazil World 2022 pageant held at the CAESB Theatre in Aguas Claras where she competed alongside thirty-five other contestants for the title. At the conclusion of the pageant, Frota ultimately won and was crowned Miss Brazil World 2022 by the outgoing titleholder, Caroline Teixeira. Her victory made her the first woman from Amazonas to win title that made her the official representative of Brazil at the Miss World pageant for the following year.

=== Miss World 2023 ===

As Miss Brazil World 2022, Frota represented her country at the Miss World 2023 pageant in India, which was scheduled to be held on 16 December 2023 but later postponed to 9 March 2024 due to the 2024 Indian general election. During the fast-track events, Frota placed in the Top 25 at the Head-to-Head Challenge, Top 20 in the Top Model Challenge, and the winner of the Beauty with a Purpose in the Americas and Caribbean continental group. The coronation night of the pageant was held at the Jio World Convention Centre in Mumbai, where she was announced as the overall winner of the Beauty with a Purpose and ultimately finished as a Top 8 finalist, while Krystyna Pyszková of the Czech Republic was crowned Miss World 2023 at the conclusion of the event. Frota also received the Miss World Americas continental title as the highest placing delegate from the continent after the initial titleholder Aché Abrahams was named Miss World Caribbean.

== Advocacy == Leticía Frota serves as a representative for Hansen's Disease awareness both nationally and internationally. She has participated in global forums in India and the Vatican, including a memorable audience with Pope Francis. Her work focuses on public education about the condition, leading her to visit historical treatment communities across Brazil. Furthermore, she has contributed her time to voluntary projects in South Africa, Zimbabwe, and the Amazon. Through these efforts, she has secured funding to deliver vital supplies like food and clean water to vulnerable populations.