Idan Matalon

Biography

Idan Matalon (Hebrew: עידן מטלון; born November 1, 1988) is an Israeli video blogger, journalist, video and audio producer, and business executive. Currently known as a columnist for the Israeli website mako, he is also vice president of marketing for the LGBT global social network Moovz. After completing his military service, Matalon started video blogging around 2010, with Out Traveler later describing him as an "online lipsync star." As a model, online personality, or gay activist he has been featured by magazines such as NRG, À cause des garçons, Stubborn Magazine, Nexter, and MyGayTrip, who also hired him in 2012 to serve as the main face of their advertising. In April 2012, the publication Shalom Life named him no. 20 in their list of the Top 50 Hottest Jewish Men.

== Early life == Idan Matalon was born in the city of Rishon LeZion, Israel. He spent his childhood at his parents' home in Gan Yavne, a town near the city of Ashdod. When he was sixteen he started lipsyncing to pop songs and posting the videos on YouTube, only to have his account closed for copyright issues. He joined the Israeli Defense Force in his teens, and after working in a number of positions, he moved to Tel Aviv in 2010.

== Career ==

=== 2010-12: Early videos and modeling ===

According to Gay.net, it was around 2010 that Matalon again began uploading self-made videos to YouTube, often featuring him and friends lipsyncing to pop songs around Tel Aviv. As the videos grew in popularity, Out Traveler dubbed him an "online lipsync star," describing one of his typical videos as "[Matalon] dancing around Tel Aviv street corners while lipsyching to Korean pop music." Matalon continued to upload videos into 2012, also beginning to film street interviews and talk about diverse topics. Around 2012 he was also working as a party line owner at the club Evita, a youth coordinator at the Bat Yam community center, and a coordinator of military preparation schools in Bat Yam. As he garnered more attention online, Matalon was approached by a number of publications to work as a model. In France he has been featured in publications such as À cause des garçons, Stubborn Magazine, and MyGayTrip, who also hired him in 2012 to serve as the main face of their advertising. With MyGayTrip's founder Matthew Jost dubbing him the website's "muse," Matalon was subsequently featured as the main model in a number of full-page ads in Têtu. He has also been covered by publications in Canada, the United States, Mexico, and Israel, and in 2012 was featured in an article by NRG. In April 2012 the publication Shalom Life named him no. 20 in their list of the Top 50 Hottest Jewish Men, and later that year a video compiled by Matalon was featured in the magazine Nexter.

=== 2012: "Love Fest Tel Aviv" ===

Matalon debuted his first music video, "Love Fest Tel Aviv," on Ynet in December 2012. Featuring Lihi Admon and Sean Barkat, the single was officially released on December 31, 2012. Matalon stated to Ynet that the video was dedicated to the open culture of Tel Aviv, with the message that Tel Aviv is a city of freedom and love.

=== 2012-14: Moovz and mako ===